'From now on, the Internet is our main revenue channel' - executive

Flying with Thai Airways is about to become easier.

Within three months, passengers will be able to reserve and buy tickets and instantly complete all the processes required for travel by mobile phone, thanks to the launch of the national carrier's new e-commerce policy.

The director of Thai Airways International's E-Commerce Department, Somchai Suppakitjareon, said the airline's passengers would be able to use mobile phones not only to access flight information, flight schedules and complete check-in, but also book and pay for air tickets instantly.

The move is part of an e-commerce policy that aims to increase the airline's revenue from e-commerce channels from last year's 6 per cent to 15 per cent of total revenue this year. Its total revenue is about Bt130 billion.

"This year the company is focusing on e-commerce and online business, with the aim of aggressively increasing the portion of our revenue generated from that source," Somchai said.

The plan involves providing services via all online channels, included the airline's website, mobile phones and Internet-based kiosks, with the aim of making it easier for passengers to deal with the airline and to travel, leading to an increase in total online transactions.

"We will upgrade our website's online services, increase mobile services and expand our Internet-based kiosks," Somchai said. The airline's website - www.thaiairways.com - has been renovated and redesigned, giving it full online functions, from flight information to booking, payment and online check-in.

As well, the website will be easier to access and to use, he said. All of the airline's services will be available at the website, including the latest information and real-time prices, all in a user-friendly interface.

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